Branding Lithuania – high-end contemporary design at the international fair in Shanghai

September 11-13, 2019

Interior Lifestyle China 2019 

Lithuanian design from 15 companies were presented at the international fair Interior Lifestyle China 2019 to the Chinese market, organized at the Shanghai Exhibitions Center (SEC) by the Ambiente (Messe Frankfurt), the world’s leading international consumer-goods fair with over 20 000 visitors and exhibitors from 27 different countries. This fair is an effective platform for national brands not only to expand their businesses, create brand awareness, launch new products, but also an ideal stepping stone for international brands to enter the Chinese market.

The latest creations of high-end contemporary designs from Lithuania were presented to the Chinese market by well-known Lithuanian brands such as: March, Lava drops, Indigo textile, LinenMe, Zefyras, Jūratė, Indi, Rio Lindo, Muista, FormUniform, Crooked nose, Emko, La Naya, Ovo things and the platform Lithuanian Design Block promoting Lithuanian design abroad.

Lithuania has exhibited a rich variety of the latest design products: everything from unique business gifts, luxury linen products, astounding fashion brands and accessories to innovative interior and furniture products as well as beautiful functional art pieces – guitars of a unique, extraordinary design.

Attending this fair with Lithuanian designers together with the Lithuanian Design Block has been a very enriching and auspicious experience to discover the Chinese markets interest in Lithuanian design as well as to establish new business contacts with both retailers and distributors